If you ever go to Shady Pines, in it’s dingy alley off Oxford Street in Darlinghurst, and gaze up at the giant moose head beside the bar, you’re seeing the work of Belinda Cendron. Not that she was wielding the taxidermy tools herself; Cendron is the head of Sourceress, a Sydney-based interior styling and sourcing service, and has captained interior schemes for bars, restaurants and retail spaces across the country.
Cendron recently supplied a range of “classic Sourceress” items to a nightclub in Byron Bay, including fake palm trees, clamshells, skulls, cushions, barnacles and taxidermy butterflies: a typical day in her working life.
Her impressive client list is as diverse and eclectic as Cendron’s previous career paths. Having worked in banking and finance for ten years, she then headed into a role in e-commerce developing websites for a company where she became 2IC, “looking after four hundred staff and a hundred million dollar IT budget.”
From there it’s a parade of big names including Oroton, Ralph Lauren and Kellogg Co. Cendron then began working in antiques and interiors in 2007, as GM for a business on Dank Street in Waterloo, where she spent her time importing items like French and Italian chandeliers and antique oak parquetry flooring from Argentina.
Her current design studio is based in Redfern, “in a shared creative space with high ceilings, exposed beams, large windows and barns doors… and it’s all white, my favourite colour!”
Cendron works with a wide range of local and international suppliers. “I have a shortlist database of over a thousand suppliers that I work with regularly, as well as other wonderful creative service providers, from carpentry to custom taxidermy.”
She sources from South Africa, Mexico, Morocco, India and Turkey, and also says that “Argentina is an incredible source for antiques.” “My favourite businesses are the people I’ve gotten to know personally over the years, those for whom nothing is ever a problem, no matter how odd or last minute my requests are.”
When it comes to inspiration for a new interior scheme, “it depends on the client and the requirements of the job. I take the brief and always warn the client that what they get back from me will stretch their imagination beyond what they thought they wanted.” Her yardstick for any brief is to “dream up spaces that I would like to spend time in… then translate that to the needs of the project.”
Cendron works alongside her part-time assistant Katrina McMahon, a graduate of the Interior and Spatial Design program at Sydney’s University of Technology, who has, “great drawing and technical skills and… can go with the twists and turns of small business and creative exploits, always with a smile on her face.”
2014 was an eventful year for Sourceress, which saw the launch of it’s first online store and it’s first pop-up shop in Rushcutters Bay. “Over the years, it’s been a series of small but exciting steps, [that has put] me in an amazing place in six short years since I concocted Sourceress. And then spent the next six years teaching people how to spell it!”